Blog — AI visibility in practice
Measurement-driven notes on how artificial intelligence sees Hungarian businesses — and what you can do about it.
Your competitor gets your credit — when AI misattributes your brand
When AI credits your brand to a competitor, it is worse than invisibility. This post shows how to recognize, measure, and prevent AI brand misattribution.
Universal Cart in the EU: Not Yet Live, But the Window for Advantage Opens Now
Google Universal Cart launched in the USA with no EU date. Product/Offer schema and GTINs built now give you a first-mover edge when agentic shopping reaches Europe.
Same Model, With Search and Without — Here's What AI Actually Sees About You in Two Modes
Same model, asked with and without search, gives different answers about you — dual-mode measurement shows both mechanism and real customer experience.
The schema your online store is missing: returnPolicyCountry and shipping data for AI
As of March 2026, returnPolicyCountry is mandatory. Without Product/Offer structure, AI cannot read your price, inventory, and return terms.
Free AI Discoverability Testers: What They Actually Measure — and What They Miss
Free GEO tools check your technical foundation but run on one model only and miss external presence. Here is where they help and where real measurement starts.
One Manufacturer, Three Bots: What You Need to Know About Anthropic and OpenAI's Separate Crawlers
Anthropic runs three bots, OpenAI runs three — training, search, user-context. Allowing just one can lock you out of AI answers entirely.
Google's New Generative AI Report: Free Baseline Measurement from Your Own Data
Search Console now shows how often you appear on Google's AI surfaces — but only there, and only from your own site. Here's what it measures, and what it doesn't.
Where Does Your AI Traffic Really Come From? Understanding GA4's AI Assistant Channel
GA4 now separates visitors from ChatGPT, Gemini, and other AI assistants—but most arrive with no referrer. What you see is only a fraction of your real AI traffic.
Forums, communities, and reviews: the new citation sources AI systems are pulling from
Google now attributes forum and community content with author names in AI-powered surfaces. If you're absent from these conversations, AI systems won't cite you.
Locking Yourself Out of AI: The Case of the Blocked ClaudeBot and GPTBot
If robots.txt blocks ClaudeBot or GPTBot, ChatGPT and Claude know nothing about you. This is a causal, reversible mistake — not market invisibility.
Google AI Mode: Cited or Invisible
AI Mode has been live since October 2025: one synthesized AI answer instead of a ranked list. There's no second place — you're either cited, or you don't exist.
AI Overviews, AI Mode, and Organic Search — What's the Difference and Why You Need to Measure Each Separately
Google shows you across three surfaces: AI Overviews, AI Mode, and organic search. Each uses different source logic. Measuring only one gives you a false picture.
Why Google's Universal Cart is a slow extinction risk for Central European price-comparison sites — and the one move that could turn them into the gateway for agents
Google's Universal Cart and AP2 are slowly rewriting the future of price-comparison sites. Why it can be a survival move, and what it means for your company today.
AI Finds You — But Does It Pick You? Measuring Interchangeability
Being in the AI answer is not being chosen. Interchangeability is measurable: two modes, dated, by the same yardstick as your rivals.
DIMOP Plusz and digital development grants: a level-headed guide for SMEs
DIMOP Plusz 2026: digital development grants for SMEs — what they fund, how to prepare, and what to watch for in a provider. A level-headed frame, with sources.
How Long Until GEO Works? An Honest Timeline
The technical layer takes weeks, the content rebuild months, outside reputation half a year to a year. An honest GEO timeline for SMEs — measured, not promised.
Zero out of fifteen: when AI couldn't reliably recommend a single dental practice
I asked 4 free AI models about 15 Hungarian dental practices — none was reliably recommended. The measurement, the method, and what it means for you.
How Many Reviews Does It Take for AI to Recommend You by Name?
No published review threshold exists: AI watches a trust signal, not a round number — the places it recommends average 4.3 stars. Here's what decides it.
llms.txt, robots.txt and AI crawlers: the technical basics for owners
robots.txt and llms.txt decide whether AI can read your site. See the main AI crawlers, the common mistake, and how to check your own in 5 minutes.
Google AI Overviews in Hungary: What Changed, and What It Means for SMEs
Google AI Overviews reached Hungary in 2025. Here's what changes for SMEs, and how to make your company a cited source rather than your rival.
ChatGPT, Gemini, Perplexity: what does each one say about Hungarian businesses?
ChatGPT, Gemini and Perplexity don't say the same thing about your company — different sources, different firms. I show you platform by platform, with measurements.
The 7 dimensions that make AI visibility measurable
AI visibility is measurable: 7 weighted dimensions with verifiable checks. The full framework for Hungarian SMEs, from accessibility to off-site presence.
A GEO Score Is Not an AI Recommendation
A GEO score isn't an AI recommendation: a good score is the entry ticket, but off-site presence decides who AI names. The honest mechanics, measured.
How AI Hallucinates About Hungarian Companies: Patterns From 48 Measured Queries
Made-up names, wrong addresses, other cities: I tested 4 free AI models across 48 queries. The 4 hallucination patterns about Hungarian companies, and what to do.
What does ChatGPT say about your business?
Self-check in 30 seconds: ask ChatGPT and Gemini what they say about your business. 3 prompt templates, 3 outcome types, and what to do if you're missing.
Why Traditional SEO Isn't Enough
Good SEO is still the best foundation, but the answer is born on the page. Here's where SEO ends and GEO begins — measured, and honest.