Blog — AI visibility in practice
Measurement-driven notes on how artificial intelligence sees Hungarian businesses — and what you can do about it.
Why Google's Universal Cart is a slow extinction risk for Central European price-comparison sites — and the one move that could turn them into the gateway for agents
Google's Universal Cart and AP2 are slowly rewriting the future of price-comparison sites. Why it can be a survival move, and what it means for your company today.
AI Finds You — But Does It Pick You? Measuring Interchangeability
Being in the AI answer is not being chosen. Interchangeability is measurable: two modes, dated, by the same yardstick as your rivals.
DIMOP Plusz and digital development grants: a level-headed guide for SMEs
DIMOP Plusz 2026: digital development grants for SMEs — what they fund, how to prepare, and what to watch for in a provider. A level-headed frame, with sources.
How Long Until GEO Works? An Honest Timeline
The technical layer takes weeks, the content rebuild months, outside reputation half a year to a year. An honest GEO timeline for SMEs — measured, not promised.
Zero out of fifteen: when AI couldn't reliably recommend a single dental practice
I asked 4 free AI models about 15 Hungarian dental practices — none was reliably recommended. The measurement, the method, and what it means for you.
How Many Reviews Does It Take for AI to Recommend You by Name?
No published review threshold exists: AI watches a trust signal, not a round number — the places it recommends average 4.3 stars. Here's what decides it.
llms.txt, robots.txt and AI crawlers: the technical basics for owners
robots.txt and llms.txt decide whether AI can read your site. See the main AI crawlers, the common mistake, and how to check your own in 5 minutes.
Google AI Overviews in Hungary: What Changed, and What It Means for SMEs
Google AI Overviews reached Hungary in 2025. Here's what changes for SMEs, and how to make your company a cited source rather than your rival.
ChatGPT, Gemini, Perplexity: what does each one say about Hungarian businesses?
ChatGPT, Gemini and Perplexity don't say the same thing about your company — different sources, different firms. I show you platform by platform, with measurements.
The 7 dimensions that make AI visibility measurable
AI visibility is measurable: 7 weighted dimensions with verifiable checks. The full framework for Hungarian SMEs, from accessibility to off-site presence.
A GEO Score Is Not an AI Recommendation
A GEO score isn't an AI recommendation: a good score is the entry ticket, but off-site presence decides who AI names. The honest mechanics, measured.
How AI Hallucinates About Hungarian Companies: Patterns From 48 Measured Queries
Made-up names, wrong addresses, other cities: I tested 4 free AI models across 48 queries. The 4 hallucination patterns about Hungarian companies, and what to do.
What does ChatGPT say about your business?
Self-check in 30 seconds: ask ChatGPT and Gemini what they say about your business. 3 prompt templates, 3 outcome types, and what to do if you're missing.
Why Traditional SEO Isn't Enough
Good SEO is still the best foundation, but the answer is born on the page. Here's where SEO ends and GEO begins — measured, and honest.
