Pricing — transparent, up front
Almost nobody in this market publishes prices. I do, because measurement is built on trust, and trust starts with you knowing the cost in advance. Six bands across two service lines: the audit (an inexpensive entry, a full audit, monthly advisory) and the website build (one-time builds plus monthly care). The fees are calibrated to SMEs — the kind of money a 10–49-person business realistically spends, not consulting-giant retainers. What I can't measure, I don't invoice; what I can't honestly promise, I don't promise.
What you get, and what it costs
The lower band is a fast situation report, the middle one is the complete job, the upper one is ongoing follow-through. Most clients choose the middle band, because that's where the action plan is produced. Hungarian forint amounts are shown alongside for domestic clients.
Snapshot
~€200–300 one-time · 79–119 ezer Ft
- A dated probe of two AI models — what ChatGPT and Gemini say about you today
- Quick seven-dimension scoring of your website
- Your three most important next steps, in order
- A short video walkthrough so the result isn't left as a question mark
- Does not include: a detailed action plan
Full audit
~€480–730 one-time · 190–290 ezer Ft
- Complete seven-dimension measurement with dated, traceable data
- Multi-model probe, documented — several models, not one
- Competitor comparison in a private report — your decision material
- Prioritised, vendor-independent action plan any developer can deliver
- Sixty days of question rights after delivery
Advisory
~€99–175/mo 39–69 ezer Ft/hó
- Quarterly re-measurement with exactly the same rubric — progress stays comparable
- Quarterly course correction if the numbers point elsewhere
- Content recommendation packages your developer can work from
- Email availability for questions as they come up
The bands build on each other, but none requires another. You can start with the Snapshot and stop there. Advisory runs only as long as you see the point — cancel any time, and every measurement made stays yours.
Website — build and care
The build line mirrors the Hungarian offer: pages built so AI assistants have something to quote, and a monthly care rhythm that keeps the site a fresh source.
Care
~€30–71/mo 12–28 ezer Ft/hó
- Monthly content refresh from your materials
- Quarterly re-measurement with the same rubric
- Hosting, certificate and technical upkeep
- Email availability for your questions
Base site
~€610–860 one-time · 240–340 ezer Ft
- Three–five pages, built for phone and desktop
- Quotable answer blocks and structured business data as standard
- FAQ, imprint, privacy notice
- Does not include: booking, a second language, custom graphics
Full site
~€1,240–2,000 one-time · 490–790 ezer Ft
- Six–twelve pages, one per service
- Answer block and structured markup on every service page
- Booking or quote-request form with its own admin
- Second language for international guests on request
- A dated seven-dimension scorecard at handover
If you previously ordered an audit, its fee is credited against the website price — you should not pay twice for the same measurement.
That the AI will be guaranteed to recommend your company. Nobody can guarantee that — avoid anyone who claims otherwise. Recommendation is decided by external presence, review volume and brand recognition, not by a button I press. What I promise is different, but real: dated, repeatable measurements and verifiable progress across the seven dimensions. Your competitors are visible to AI by accident; I work to make you visible on purpose.
Why one-time fees, and why bands?
A one-time fee is fair because the audit is completed work, not a subscription that quietly renews. I measure, build the plan, hand it over — from there the decision is yours. If you continue with monthly advisory, that is billed separately and transparently. The Snapshot is enough for many companies, and I say so up front rather than upselling the full audit.
And a band rather than a single number, because the effort depends on company size and site condition. A few-page site measures faster than a several-hundred-page portal. The prices above apply to 10–49-employee SMEs; large portals with thousands of reviews and subpages are a separate track. The exact figure is always quoted after I've seen the site — you get a price for the actual work, not a number fired blind.
Invoicing
Services are invoiced by Kindl Dávid e.v. (sole proprietor, Hungary, EU) with compliant electronic invoices. EUR invoicing is available for international clients; Hungarian clients receive standard NAV-compliant e-invoices their accountant accepts without friction. Hungarian companies may also have access to digital-development grant schemes — verify eligibility with your accountant or grant advisor.